4 JOB POSTING STRATEGIES TO ATTRACT TOP CANDIDATES

Jeff Mignault • August 10, 2017

If you want to attract top candidates in your industry, then you need to write a top notch job posting. Most of the time, what you put into the job post is what you will get out of it. Short and vague job posts that say little about the company or position will provide you with little benefit.

In addition to including the required information about roles and responsibilities, the following job posting strategies can help you attract the right candidates for the roles you want to fill:

1. Focus on the applicant

Most companies focus on what they are looking for rather than the opportunities they can offer applicants. Focusing on the applicant, the career opportunities you can offer, discussing the great company culture, what they can accomplish, who they can work with, and how they will be rewarded for their hard work are all important factors in getting top candidates to apply.

2. Leave them wanting more

The goal of a job posting is to make people want to apply for the job. Therefore, it’s important to make sure you do a good job of selling the role to them. You can always fill in the details of the role during the hiring process when you call them for an interview.

3. Get to the point

Long winded job posts with large paragraphs and mountains of information will cause people to stop reading your job post and move on. People have short attention spans, and they want you to get to the point. Use subheadings and bullet points to break up the job post to make it easy to scan. Highlight important information and key selling points of the role.

4. Include multiple calls to action

Not all top candidates will be immediately interested or will want to take action and apply. Sometimes, they need a little encouragement in the form of a call to action. Ask them to apply, and if they are not interested, ask them to share the post with others or to refer other professionals they think would be a good fit for the job.

While job posts are important, they are only a part of your larger recruiting strategies. Used in conjunction with referrals, effective job interviews, and working with recruitment firms, you can find and retain the talent you need to run your company successfully.